About
BIO / SAMITA GUPTA
Samita Gupta is a multidisciplinary artist and marketer based in Philadelphia and the New York Metropolitan Area. She graduated from the University of Pennsylvania in 2025, where she studied Design and Consumer Psychology.
Samita’s creative practice is grounded in an exploration of consumer behavior, pop culture, and material consumption. Her work involves a variety of design forms as she looks to interplay physical and digital mediums.
AREAS OF INTEREST
Creative Direction
Market Research & Consumer Insights
Visual Branding
Design
As a designer, I'm curious about how design influences the way people think, feel, and behave. I'm interested in exploring how the built environment, interfaces, products, systems, etc. can be designed to evoke certain emotions or support a person’s well-being.
As a marketer, I’m drawn to understanding the forces that shape consumer behavior. I'm interested in how emerging trends in culture, politics, and the environment affect the ways people make decisions with their money. I aim to explore how brands can better understand these shifting patterns in order to respond authentically in a way that resonates with their audience.
ABOUT MY WORK
